Terms for advertisers

1. Who we are

AdNet Africa (“we”, “us”) is run by [Registered business or company name], [Business address, town, Kenya]. You can reach us at [support email address].

2. Your account

• You must be at least 18, and able to make a binding agreement for yourself or the business you advertise for.
• Give true details and keep them up to date. Keep your password secret: you are responsible for what is done with your account.
• Tell us at once if you think someone else is using your account.

3. Your wallet and payments

• You pay in advance by topping up your wallet: with M-Pesa in Kenya (at least KES 200 each time; money is added only once Safaricom confirms the payment), or with the payment method offered for your country.
• Your wallet pays for your ads as they run. It earns no interest, can’t go below zero, and we never give credit.
• Prices are in the currency of the country your campaign runs in (Kenyan shillings in Kenya); money is never converted between currencies. [Say whether prices include VAT, once confirmed with your accountant.]
• When you close your account, you can ask for the unused balance back. [Refund conditions and any charges, to be confirmed.]

4. What you pay for

• You choose to pay per 1,000 views or per click, and set a daily and a total budget. We never charge more than your budgets or your wallet allow.
• A view counts when at least half of your ad has been on screen for one second, in a browser tab the person is looking at. A click counts when someone opens your link through the ad.
• We filter out traffic that isn’t from real people (for example bots and repeated views or clicks) and don’t charge for it. If we later find that views or clicks you paid for were invalid, we give that money back to your wallet.
• Your reports show what you were charged for. If you think a charge is wrong, tell us within 30 days.

5. Your ads

• Every ad must follow our ad content rules and the laws of Kenya. We review each ad before it shows, and may refuse or remove any ad, also after approving it.
• You are responsible for your ads and the pages they link to: what they say must be true, and you must have the right to use every image, name and trademark in them.
• You allow us and our publishers to show your ads, on approved websites and apps, for as long as your campaign runs.

6. Where your ads appear

Your ads show on publishers’ websites and apps that we have checked and approved, matching the counties and kinds of site you chose. We can’t promise a number of views, clicks or sales, or that your ads appear on any particular site.

7. Suspending or closing an account

We may pause your campaigns or suspend your account if you break these terms or the ad rules, if we suspect fraud, or if the law requires it. We will tell you why, unless the law prevents us. You can close your account at any time by writing to [support email address].

8. Responsibility

• We provide the service as it is. We work to keep it running and accurate, but can’t promise it will always be available.
• We are not responsible for the content of publishers’ sites, or for losses you couldn’t have foreseen.
• Our total responsibility to you is limited to what you paid us in the 3 months before the problem. [Limit to be confirmed by your advocate.]
• Nothing in these terms limits rights you have under the Consumer Protection Act, 2012 that can’t be limited.

9. Changes, law and disputes

• We may change these terms. We will tell you by email or on your dashboard at least 14 days before important changes take effect.
• These terms are governed by the laws of Kenya. We will first try to settle any disagreement by talking to you; if that fails, the courts of Kenya decide.